Based on a fan survey, I identified key user needs that would guide the redesign effort.

Working with internal stakeholders I gathered and summarized key goals for the organization.

I found that an Insider's account-gated Player-of-the-Match (POTM) voting flow was the best way to support the key business goal of increasing Insider Account sign-ups while providing fans with an exciting new flagship feature of the app.

This approach helped with important business goals & user needs simultaneously.

For each nominated player, I wanted dynamic logic to display the most relevant stats (based on a player's position and game-specific achievements) that would help a user decide who was most worthy of their vote. The logic used was comprehensive enough to provide relevant information to the users while not creating overly complicated development work.

The user is notified of the winner through a push notification (if their settings allow for them) or they can discover the winner organically from the Home tab or the Match Detail page.

A smaller callout graphic is used on the Home tab to take up less vertical real estate while on the Match Detail page, you will find a more expansive version that highlights the winner with greater emphasis, including their key stats and the percentage of the vote the player received.