I collaborated closely with the strategy team to identify user needs and key objectives for the project. Through workshops and discovery sessions, we defined the essential requirements, ensuring the solution would effectively address their goals and streamline access to actionable insights.

By aligning the project’s business goals with internal stakeholders, we focused on delivering a solution that met both user needs and organizational priorities. This alignment ensured the platform not only served its functional purpose but also drove meaningful business outcomes for VSA.

We developed a thoughtful information architecture to transform complex research data into a structured and intuitive experience. This framework ensures users can easily access, interpret, and act on insights, supporting decision-making with clarity and efficiency.

To support a dynamic and flexible content management system, we meticulously mapped data into reusable components. This approach ensured consistency across presentations, streamlined updates, and empowered the team to manage multiple workstreams efficiently without sacrificing quality or accuracy.

To keep users engaged while navigating extensive data, we implemented dynamic, scroll-based interactions powered by Webflow and GSAP. These interactions created a seamless and immersive experience, guiding users through complex insights while maintaining their focus and ensuring the content remained both engaging and digestible.